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Does your LinkedIn profile rank in the top 1%

Does your LinkedIn profile rank in the top 1% for your industry? LinkedIn has something called the Social Selling Index. Your Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships

Your score is derived from 4 key metrics:

  • Establishing your professional brand

  • Finding the right people

  • Engaging with insights

  • Building relationships

For each metric you are given a score of 0 to 25 for a total possible score of 100.

Your score is then ranked within your Industry (ie. Management Consultants) and within your network (people you are connected to).

We’ll go through each of the four metrics and provide some pointers on how you can improve on each.

Establishing your professional brand

This is all about your profile. It starts with having a complete profile. Your goal should be to complete 100% of the possible profile elements. LinkedIn is pretty good about letting you know areas that you have not completed or that are missing altogether. Include examples of your work with rich media such as video and slides. Posting and interacting with content are also key to establishing your brand. Content that demonstrates thought leadership and is educational is best.

Pro Tip 1: Use SlideShare to post an overview of your services or portfolio.

Pro Tip 2: Endorse your connections and they will most likely endorse you in turn. Endorsements are a great way to demonstrate your expertise.

Finding the right people

Using the LinkedIn Navigator search tools is the key to this. Identifying links between 1st and 2nd degree connections and leveraging those for introductions is a great way to expand your network. Joining LinkedIn Groups is another great way to find the right people.

Pro Tip 1: Make sure you are checking who has viewed your profile recently. That is a great way to find new connections.

Pro Tip 2: Use Boolean search terms in your filters to enhance your search results.

Engaging with insights

This is all about sharing relative content and resources that is helpful to your network. Leverage content by sharing articles from LinkedIn Pulse. Participating in group discussions and interacting with your connection’s content is also key.

Pro Tip: Tag your clients, prospects and partners when you post content that should be relevant to them.

Building Relationships

This is the measure of how your are growing your network. Building a larger network will give you access to a greater audience for your content. You need to continually build on your network. A good starting point is to set a goal of increasing your connections by at least 100 per week. That can be an aggressive goal for most people initially but in time that will become the average.

Pro Tip 1: Identify multiple contacts within an account vs. focusing on one decision maker.

ProTip 2: If you work in a larger company, utilize TeamLink and look for internal connections that could help with introductions. Don’t be afraid to ask one of your C-Level executives to help with an introduction based on their network.

Improving your Social Selling Index Score will absolutely lead to more introductions, referrals and opportunities. If you are interested in taking a closer look at how you can improve on this and maximize the results from your efforts on LinkedIn, schedule your complimentary LinkedIn Strategy Session today.

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