Our Approach

While each engagement is unique we typically begin with a comprehensive review and assessment of your current sales model.  The majority of companies we work with have never fully documented their sales model in a meaningful way.  Most companies just evolve from startup to more mature businesses and their sales model evolves along the way.  Having a clear and concise documentation of your sales model can be a great starting point to outlining and executing on the next level of your sales strategy.

Following the initial review and documentation process, we work with the executives/owners of the business to understand the future goals they are hoping to achieve with the next phase of their sales model.  We will help to bring clarity to those goals and clearly outline the expectations surrounding those goals.  This process leads right into the Strategy Phase.

Throughout the Strategy Phase, we will work side by side with the executives to define the go forward plan from the high level strategy down to the tactical steps and various milestones and timelines.

Once the Strategy Phase is complete, we move on to the Execution Phase.  This can take on many forms depending on the size and maturity of the company, the complexity of the strategy and what level of guidance and participation the company is interested in seeing from us.  This could be a monthly or even quarterly review or it can be a much more hands-on management approach.

We work with companies at all stages, from startup to businesses that have 20 years of maturity and beyond.  Whatever stage your business is in, we can help you to find that spark that will take your growth to the next level.

Solo Entrepreneurs

Solo Entrepreneurs are an army of one and the odds of success are against them.  But we can change that.  Our programs and solutions bring Strategic and Tactical Experts to the table and give you an advantage over your competition.  Partnering with Spark allows you to focus on your core services, products and offerings.

Small Business Owners

We believe that, Just because you are a SMALL Business doesn’t mean your Sales and Marketing Strategy can’t be BIG. Growing a Small Business is tough.  There are never enough resources or time and you have to do so much with so little.  Without the benefit of dedicated sales and marketing leadership and expert staff, small business owners can find themselves trying to do it all.

CEOs of MidSize Businesses

Many organizations reach a point in time where their sales trajectory starts to slow or even decline.  That is when you need a partner like Spark to help you to get back on the growth trajectory.  We work with your team to identify the areas that can be impacted and help to implement and execute on the Strategies and Tactics that drive consistent growth.