We recently worked with a business owner that was losing sales due to limitations and challenges with their eCommerce platform. If you’re wondering how important your eCommerce platform is when it comes to running your business? Simply put, no matter how top-notch or needed your product is, the wrong eCommerce platform can keep your business from growing effectively and profitably. In this case, the day to day management of the platform had become time-consuming and costly. They were forced to bring in outside developers to assist and the time it took to get ideas from conception to reality was resulting in lost sales.
If you’ve done any research into the available options out there you’ve seen the big players in the eCommerce platform world are BigCommerce and Magento. Both have the reputation of providing a powerful platform that will allow you to customize your store and integrate with necessary extensions but do you know the key differences between the two platforms? Let’s break it down.
BigCommerce is already an open SaaS platform. This allows their merchants to achieve customization and integrations that had historically only been possible using an open-source platform.
With BigCommerce, upgrades and patches are automatic so you’re always on the latest version and have no downtime with each upgrade.
When BigCommerce rolls out an update that enables a new feature, merchants will have access to it immediately and can control when or if they want to enable that new feature.
BigCommerce includes hosting without any bandwidth caps or limits.
With BigCommerce’s automatic updates, merchants don't have to pay for ongoing maintenance costs and can focus on innovation or growing their business.
BigCommerce has a drag-and-drop Page Builder available on all plans, which is not something merchants would get on Magento open source.
Magento is an open-source platform that has been increasingly making shifts to appear more like a Software as a Service (SaaS) platform by introducing a cloud offering to give merchants the option of having a single vendor handle both software and hosting.
Keeping up with the necessary security patches and version updates is time-consuming and labor-intensive.
The more customizations a merchant makes, the harder (and more costly) their Magento store becomes to maintain. This has a huge impact on installing updates, security patches, and adding extensions.
Costs can vary greatly on Magento: Paying for infrastructure, development, hosting, and maintenance with adds up.
With Magento, the complexity of the platform makes merchants reliant on developer support.
The learning curve from Magento 1 to Magento 2 is significant, due to Magento 2 using different architecture and newer technologies under the hood.
Check out this article to learn more about the differences between the On-Premise, Hosted, and SaaS eCommerce platforms, along with their pros and cons.
Having worked with both platforms Wayne Ainsworth, Ecommerce Manager, from Awesome GTI has the following opinion about BigCommerce and Magento.
"We'd been on Magento for several years, but there came a point when we realized that the platform wasn't optimized for what we were trying to do anymore. Plus, we were never sure if the data from that system was 100% correct. We needed a hosted platform that allowed us to focus more on the marketing and selling of products rather than always being tied up with system maintenance. That's why BigCommerce stood out as a big opportunity for us. We were expanding into B2B markets and fundamentally changing the way we do things online, and BigCommerce helped us accomplish that. It's helped us get to where we are today."
In the end, BigCommerce looks to come out on top in this comparison as a SaaS platform built for seamless scalability at an affordable price. For those merchants already familiar with Magento and facing the end of life of Magento V1, this is the perfect time to evaluate other options. To sweeten the deal, BigCommerce is offering 4 months free and 10% off migration services for merchants that switch from Magento to BigCommerce. If you find yourself forced to re-platform from Magento 1 or just want to explore your options, now is the time to check out BigCommerce.